Best Online Marketing Tools Of 2023

On this page you will find the selection of tools we are currently using for our own online business or recommend people use. Enjoy 🙂
Online Marketing Tools

Most recommended tools

Siteground Logo Transparent

Great “cheap” hosting provider with native integration to Cloudflare, a great free caching option, easy to use, and fair performance.

Ahrefs Logo White

The Swiss army knife of SEO. If you need competitor keywords, link data, keyword data or to check your site health, you can’t beat it.

Generatepress Logo Transparent

A very fast, light WordPress theme that allows you to edit and brand all parts of your site without the bloat of page builders.

Mailerlite Logo

Building an email list is a huge part of making your site successful and Mailerlite makes it cheap and easy to automate it all.

Jasper Logo Horizontal
Website & Form Builders

We are truly living in the future because AI can now write content for your site and Jarvis is the tool that does it best.

Surfer Seo Logo Transparent
Website & Form Builders

If you want your content to rank on Google you need to heavily optimize it. Thankfully surfer’s interface makes it fun and easy.

Hosting Services

Best for Beginners
Siteground Logo Transparent

If you are looking for a great affordable hosting service, this is the best one we found. They host your site on Google cloud servers (fast) and provide lots of free ways to boost your site speed while remaining easy to use.

Best Performance
Cloudways Logo Transparent

If you want strong performances without overpaying, Cloudways is what you want. You get the benefits of running your own server while also getting a modern hosting interface and support. This is the host we use currently.

Best Support
Kinsta Logo Transparent

If you want high-end hosting with premium support, Kinsta is who we recommend. They provide good performances and native integrations with Cloudflare along with an easy-to-use dashboard for your sites.

Site Speed Tools

Best Plugin for Site Speed
Wp Rocket Logo Transparent

Ever since the Core Web Vitals update, WPRocket is our default caching solution for WordPress. It is both easy to use and has lots of unique page speed options you will not find anywhere else. A must to hit that perfect 100 score.

Best CDN
Bunny Cdn Logo Transparent

A CDN is a mandatory part of the tech stack of any modern website. It drastically speeds the site up for people who don’t live near the server. BunnyCDN also optimizes your images, videos and safety for a low price. Check it out!

Best One-Stop Solution
Nitropack Logo White

A one-stop CDN and caching solution that MASSIVELY speeds your site up after a very simple installation. If you want a no-headache way to achieve top speeds on your site, then Nitropack will make you very happy, try it out!

WordPress Themes

Best Overall WordPress Theme
Generatepress Logo Transparent

A very lean yet customizable WordPress theme. Not the easiest to use for beginners but if you want the best performances, pick this one. Plus, the new version lets you customize your entire site. This site is built on Generatepress.

Best User-Friendly WordPress Theme
Kadence Logo Transparent

If you want great performances but a more user-friendly theme than Generatepress then Kadence is what you are looking for. With lots of premade templates, it’s easy to put a site together even if you have never done it before.

Best WordPress Theme with Templates
Astra Logo Transparent

Another theme with pretty good performances and design options. They have the biggest library of premade sites which can save you a lot of time. If you want to build a reasonably fast site quickly I’d pick this one.

WordPress Plugins

Best Page Builder
Generateblocks Logo White

A top-notch alternative to a page builder by the guys behind GeneratePress. This plugin extends the capabilities of Gutenberg to allow you to build pretty much any page layout on the default editor. This page is built on GenerateBlocks.

Best WP Code Cleaner
Perfmatters Logo Transparent

A plugin that removes a lot of redundant functions of WordPress and allows you to fine-tune script execution on a page level. This results in a much lighter and faster loading website which is essential to rank higher and convert better.

Best WP Affiliate Tables Plugin
Affiliatable Logo Transparent

Quality call-to-actions are key to high converting affiliate pages. Luckily with Affiliatable, creating these is now easy. Plus, the plugin is extremely light which allows you to maintain high page speed and responsiveness.

SEO Tools

Best Overall SEO Tool
Ahrefs Logo White

While I agree it’s not the cheapest, Ahrefs is by far the best SEO data tool you will find on the web. It can handle competitor analysis, keyword research, link building research, site audits, rank tracking, and much much more!

Best Free Outreach Tool Logo Transparent

If you want to rank on Google, you will need to build links to your site. And until you prove me otherwise, reaching out to other sites is the best way to do link building. And Hunter helps by finding webmaster emails and emailing them.

Best Value for Money SEO Tool
Ubersuggest Logo

If Ahrefs is too expensive for you, we recommend you pick up Ubersuggest as it’s the best-priced and featured alternative. Don’t get me wrong. It’s not close, Ahrefs is a lot better but you can do the work for a lot less money with Ubersuggest.

Content Tools

Best AI Content Tool
Jasper Logo Horizontal

Jasper is an AI that can write content that ranks for your site. Albeit not alone, but it can seriously speed up content creation for your site. We use it for a few projects and while it’s a bit quirky, you can tell it’s the future.

Best On-Page Optimization Tool
Surfer Seo Logo Transparent

Surfer takes the top content for your target keyword and deeply analyzes it to then give you insights on how to rank for that keyword. As you write your article in Google docs or their editor, they guide you on what keywords and elements to add-in.

Best Spelling & Grammar Tool
Grammarly Logo Transparent

Grammarly is much more than a spell checker. It helps you make your content easier to read for everyone. It also checks for plagiarism so if you outsource content, you can make sure it’s 100% unique and won’t run into trouble with Google.

Lead Generation Tools

Best Overall Lead Gen Tool
Convertbox Logo Transparent

While most opt-in tools switched to a monthly subscription pricing, Convertbox didn’t and that alone is a good reason to recommend it. Plus it comes with all the bells & whistles include a/b testing, Google analytics integration, and more.

Best Established Lead Gen Tool
Opinmonster Logo Transparent

OptinMonster is a robust pop-up solution with all the features you would expect like a/b testing various pop-up triggers and more, their builder is not our favorite but we have collected tens of thousands of leads with it without issues.

Best Giveaway Tool Logo Transparent

Gleam is the best raffle / giveaway organization tool we have used. It’s unique sharing mechanic giving more chances to win helped many of our contests on Authority Hacker go viral and collect thousands of extra leads.

Email Marketing Tools

Best for Beginners
Mailerlite Logo Transparent

If you want to run an email list for your site (and you should!) Mailerlite is a great, inexpensive option that still comes with advanced automation features, an easy-to-use email designer, resend options, tagging options, and more.

Best for Larger Sites
Activecampaign Logo Transparent

When you move over to selling your own products, Active Campaign is a great email solution with lots of advanced automation options, a built-in CRM, and integrations to all your favorite marketing tools. A must for stage 3 sites.

Shopping Carts

Best Overall Cart
Thrivecart Logo Transparent

A simple yet powerful shopping cart software with lots of options to offer free trials, payment plans, recurring billing, and more. Their cart builder allows you to customize the look of your cart. Plus it’s not a subscription which we love.

Best for Beginners
Gumroad Logo

If you are looking for a minimalist shopping cart that just does what it says on the tin, Gumroad is an excellent option. It doesn’t have lots of options but content creators like it for its simplicity and low maintenance.

Best On-Site Cart
Cartlows Logo Transparent

If building your cart in WordPress is more what you’re looking for, Cartflows plugs into Woocommerce and allows you to build a full funnel on your site with upsells, cross-sales, order bumps, and more. It’s really a game-changer.

Productivity Tools

Best Task Management Tool
Asana Logo Transparent

A powerful yet not cluttered project management system you’ll actually enjoy using. Asana will declutter your email with its nested task system, dependencies, custom notifications, kanban boards, and easy-to-use comment system.

Best Chat Tool
Slack Logo Transparent

Staying in touch with your team is extremely important and email just doesn’t cut it. You want to be able to chat with them, call them, share documents with them, etc. Well, slack is your new company chat. It’s easy to use, fast and fun.

Best Email Tool
Google Workspace Logo Transparent

While we have all these new cool work tools, email is still a huge part of business communication. That’s why you want to have a top-notch email setup especially for outreach and Gmail is that top setup, together with Gsuite & Gdrive.